Client example - virtual trip kits

 

With travelers increasingly turning to Internet sites to research and book their travel, Integrative Logic recognized the importance of influencing/capturing customers in the research phase of their travel planning. To that end, the Virtual Trip Kit was born. Click To Launch

 

in the news

In all we do, our central goal is to provide our clients with relevant, meaningful and more profitable relationships with their customers. Clink on the links below to learn why we are making headlines.

 

press releases

 

Integrative Logic Hires Delia Cyra As Director of Media Strategy

Cyra brings an extensive background in online media planning, buying and management to the Integrative Logic team

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Integrative Logic President and CEO John Gardner to Moderate Session at Eye for Travel Online Marketing Strategies Conference

Gardner will lead a discussion on how to use intelligent, triggered communication approaches to engage, motivate and sustain interest and boost conversions and loyalty.

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Integrative Logic Earns 2010 AMY Award for Best Website Generating Awareness/Leads

The AMY Awards are sponsored by the Atlanta Chapter of the American Marketing Association and is open to all corporate and agency marketing professionals in Georgia.

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Integrative Logic Earns Interactive Media Awards "Outstanding Achievement" in Travel/Tourism Category

The Interactive Media Awards recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievements.

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Integrative Logic Earns Interactive Media Awards ”Best in Class” in Ezine/Newsletter Category

The Interactive Media Awards recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievements.

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Integrative Logic Named to the Inc. 5000 List for Second Consecutive Year

Inc. magazine has ranked Integrative Logic #1,104 on its third annual Inc. 5000, an exclusive ranking of the nation's fastest-growing private companies.

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Integrative Logic Earns Eight “Best of Industry” Awards from The Web Marketing Association

IL garnered six pharmaceutical industry awards, one consumer goods award and one e-zine award for its work on two Galderma Laboratories' programs: Cetaphil Skin Care Club® and Differin "Take Charge" eCRM campaign

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IL CEO to Lead Valuable Marketing Workshop in London

Integrative Logic, a leading full-service, integrated database marketing provider based in Atlanta, will present an important workshop on technology and travel marketing at the Europe 2009 Travel Distribution Summit in London on May 19-20, 2009.

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IL Named One of America’s Fastest-Growing Private Companies

Inc. magazine ranked Integrative Logic on its annual ranking of the 5,000 fastest-growing private companies in the country.

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IL Selects Jim Bowling to Lead Its Business Intelligence Group

Bowling brings more than 15 years of experience in industrial, consumer, pharmaceutical and service sectors to the data insights team.

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IL Selected for Cetaphil Website Creative and Technical Rebuild

IL announces the renovation and launch of Galderma Canada's www.cetaphil.ca brand site.

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IL Announces Marketing Relationship With Herschend

IL will use Business Intelligence to create solutions that build and enhance loyalty among customers of theme park management giant.

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IL Announces Key Management Addition to Further Growth

Randy Tucker, Ph.D. joins the Integrative Logic team as a senior statistician.
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IL Selected By New South Federal Savings Bank & UmbrellaBank.com

IL selected to provide database development, customer analytics and strategic marketing services for New South Federal Savings Bank and online division UmbrellaBank.com.

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IL Launches Ultimate Travel Journal Experience

Virtual Trip Kits bring the customer relationship full circle through a revolutionary, user-driven resort and destination trip planning tool.

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articles

 

2010 Pinnacle Award Winners

It was a year of innovation and survivorship in Gwinnett County. On April 23, the area's 25 most successful companies of 2010 were recognized at the Gwinnett Chamber of Commerce's annual Small Business Awards.

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Video News Release- Pinnacle Awards

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Finding Ways to Meet Consumers in Emerging Spaces

Marketers have become a lot more attuned to using data and presenting personalization and customization in digital assets. The challenge now is finding ways to meet consumers in emerging spaces; namely social media and mobile channels.

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A Little Good News: Small Business Awards Showcase Success

Despite the economic doldrums, 25 small businesses celebrated Pinnacle Awards from the Gwinnett Chamber of Commerce.

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Lawrenceville Firm Named Gwinnett's Best Small Business

The Pinnacle Small Business Awards are among the most prestigious awards. This year's event recognized both emerging and established companies. With the challenges facing small business today, this year's awards also focused on the company's response to adversity and service to the community. The Chamber received more than 300 nominations.

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The New Four Ps of Marketing

Merely driving demand doesn’t work anymore. The key to success in this new marketing landscape is a shift from a pharmaceutical-driven, push-based model toward a pull-based model, where desire for information and education drives action on the part of consumers and medical professional.

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Six Ways To Save Your IT Project From The Scrap Heap

To weather the current economic maelstrom, enterprises not only are reducing head count but also are cutting back on ambitious or long-term projects in IT. Knowing how best to keep your IT project in the pipeline could mean taking a cue from those best versed in achieving project approval: outside consultants.

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Drug Store News - Beauty Companies Dial Up Online Marketing Strategies

Interactive marketing spending is exponentially increasing across industries and beauty companies are following suit. See how top brands, including Cetaphil®, are utilizing these emerging channels to generate tremendous results.

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Gwinnett Business Journal - Tracking The Tourist

If you ever visit Stone Mountain, see a show in Branson or stay at a Marriott resort in Mexico, there's a chance Integrative Logic might know a little about you. That's because the Lawrenceville marketing data company has turned into one of Gwinnett's fastest-growing tech firms and recently reached a deal to provide marketing data and analysis to Herschend Family Entertainment, a theme park management company that owns, and operates 20 properties in nine states.

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DM News - What Knowledge Lies Untapped In Your Customer Database?

Companies collect a myriad of customer data through a number of sources — from call centers and store credit card programs to in-store and online transactions. Are you leveraging this valuable information to improve customer relationships and profitability or is it languishing in an untapped database?

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