With travelers increasingly turning to Internet sites to research and book their travel, Integrative Logic recognized the importance of influencing/capturing customers in the research phase of their travel planning. To that end, the Virtual Trip Kit was born. Click To Launch
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Integrative Logic Earns Eight “Best of Industry” Awards
from The Web Marketing Association
IL garnered six pharmaceutical industry awards, one consumer goods award and one e-zine award for its work on two Galderma Laboratories' programs: Cetaphil Skin Care Club® and Differin "Take Charge" eCRM campaign
ATLANTA – Integrative Logic, a leading full-service, integrated database marketing provider based in Atlanta, received eight Internet Advertising Competition (IAC) Awards from The Web Marketing Association for its work on behalf of Galderma Laboratories.
For Galderma Laboratories' Cetaphil Skin Care Club® Integrative Logic earned Best Consumer Goods Campaign. The Cetaphil Skin Care Club® is an online community dedicated to the search for healthy skin. It is "skin care central" – a resource to educate, empower and encourage lifelong healthy skincare habits. Members get exclusive access to skin care expertise and promotional offers. They also receive email newsletters and interactive magazines customized by age, gender, lifestyle, health condition and geography.
For Galderma Laboratories' Differin® acne "Take Charge" eCRM campaign, Integrative Logic earned eight awards:
- Best E-Zine Email Message
- Best Pharmaceuticals Email Message Campaign
- Best Pharmaceuticals Online Ad
- Best Pharmaceuticals Online Newsletter Campaign
- Best Pharmaceuticals Rich Media Online Ad
- Best Pharmaceuticals Integrated Ad Campaign
- Best Pharmaceuticals Email Message
“Take Charge” is an integrated direct-to-consumer (DTC) campaign for Differin®. The campaign targeted teens and focused on debunking myths about the causes and treatment of acne. The call to action directed teens to TruthAboutZits.com, where they could register for a prescription rebate. The goal was to educate teens and their parents about acne as a treatable medical condition and motivate them to see a physician to obtain a prescription for Differin®.
The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The awards program honors excellence in online advertising and recognizes the individuals and organizations responsible for the best in Internet marketing.
The winners were determined by a select group of judges of Internet advertising professionals with an in-depth understanding of current trends in state-of-the-art web advertising.
About Integrative Logic
Integrative Logic is a direct-to-consumer marketing company serving clients in the United States, Canada, Europe, Mexico and the Caribbean. Ranked by Inc. magazine as one of the top 1500 fastest growing private companies in America, Integrative Logic is a leader in delivering highly effective, trackable, digital marketing solutions for companies across a range of verticals, including pharmaceutical giants such as Galderma Laboratories’ Differin®, Epiduo®, Metrogel®, Oracea®, Tri-Luma®, and Cetaphil® brands. Other client partners include Marriott and Renaissance Mexico & Caribbean Resorts and Herschend Family Entertainment, Lead America, Alabama Policy Institute, Kohl’s, Stein Mart, Charming Shoppes and BioLab. For more information visit www.integrativelogic.com.