With travelers increasingly turning to Internet sites to research and book their travel, Integrative Logic recognized the importance of influencing/capturing customers in the research phase of their travel planning. To that end, the Virtual Trip Kit was born. Click To Launch

Media Contact:
Erica Stephens
Weaver Stephens Group
(770) 429-1958
erica@weaverstephens.com
Integrative Logic CEO to Lead Valuable Marketing Workshop
At Europe 2009 Travel Distribution Summit May 19-20 in London
CRM Expert John Gardner Will Focus on ”New 4 Ps of Marketing”
To Maximize Success and ROI in the Travel Industry
ATLANTA – Integrative Logic, a leading full-service, integrated database marketing provider based in Atlanta, will present an important workshop on technology and travel marketing at the Europe 2009 Travel Distribution Summit in London on May 19-20, 2009.
John Gardner, CEO of Integrative Logic, will show conference attendees how to be customer focused, budget conscious and technology powered while generating demand and driving revenue. The workshop, “How to Understand the New 4 Ps of Marketing,” will deliver critical information about using technology to maximize marketing efforts. Integrative Logic is known for its innovative approach and leadership in database marketing.
Travel marketing professionals should make plans to join John Gardner and the Integrative Logic team in London on May 19, 2009 from 10:00am until 11:00am GMT for this valuable session. Attendees may also visit with the Integrative Logic team at Booth #24B in the Business Design Centre.
In coordination with the workshop, Integrative Logic is giving away an iPod Shuffle. Register to win by visiting IL1to1.com or text “IL” to 313131. Entrants are not required to attend the conference in order to participate in the giveaway.
The Travel Distribution Summit, sponsored by EyeforTravel, is the world’s largest event for travel marketing, pricing and technology. More than 300 travel industry leaders are expected to attend the Europe 2009 Travel Distribution Summit.
About Integrative Logic
Integrative Logic is an award-winning, direct-to-consumer marketing company serving clients in the United States, Canada, Europe, Mexico and the Caribbean. Ranked by Inc. magazine as one of the top 1500 fastest growing private companies in America, Integrative Logic is a leader in delivering highly effective, trackable, digital-marketing solutions for companies across a range of verticals, including hospitality giants such as Marriott and Renaissance Mexico & Caribbean Resorts and Herschend Family Entertainment. Other client partners include Galderma Laboratories, Differin®, Epiduo®, Metrogel®, Oracea®, Tri-Luma®, Cetaphil®, Lead America, Alabama Policy Institute, Kohl’s, Stein Mart, Charming Shoppes and BioLab. For more information contact Hunter Shepherd at 678.638.2615 or visit www.integrativelogic.com.
About EyeforTravel
EyeforTravel is a media company specializing in business intelligence for the travel and tourism industry. EyeforTravel organizes more than 30 events per year globally dedicated to technology and online travel.

