John Gardner, President of Integrative Logic, talks about why IL was founded, what clients really love about working with us, the unique skill sets our team brings to the table and how we separate ourselves from the competition.
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We Make a Difference in Your Business
Integrative Logic is a data-driven marketing group founded on the belief that developing better customer relationships through data analysis and implementation can facilitate a higher return on investment. Since 2001, Integrative Logic has blended the art of marketing with the science of data to help clients improve their customer experience and drive new and repeat business. We optimize consumer interaction through behavior-based marketing programs built around proprietary analytics.
We are data-driven.
We believe in letting the data lead, no matter where it takes us. Our unique ability to gather, augment, analyze and interpret data results in an actionable plan that changes consumer relationships and behavior by targeting the right audience with the right message via the right medium at the right time.
Our work impacts your entire organization.
What we learn about your business impacts the whole operation, from channel marketing and merchandising to public relations and strategic planning.
We complement the work of other agencies.
Much of our work is done in collaboration with
our clients’ traditional advertising, PR and media buying agencies. We do not impede these relationships. Instead, we make them better. Our work enhances everyone’s ability to make smarter marketing decisions.
We are tactic neutral.
We don’t make money on media. We aren’t in the printing business. We approach each project with an open mind, ready to plug into whatever techniques and tactics meet your needs. From dynamic data-driven email outreach to text messaging, we use what works for your specific audiences, without bias.