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Our services are delivered through four internal groups working closely together. To learn more, click on the service area to expand.
One partner - 4 areas of expertise
Key barrier
"The problem with RM is obtaining the customer information, and putting it into a usable format."
IL Solution
For years the marketing world has talked about data. We make the data talk. Data and marketing go hand-in-hand. Our technical team works with clients to assess current practices, identify existing database structures, aggregate and analyze information and develop applications to deliver practical solutions.We offer hosting of solutions in-house or the integration of the solution into a clients existing data structure to bridge gaps between strategy, execution and results.
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Key barrier
"There is much being said, but little being done, due to an IT deficiency."
IL Solution
The advances in database development and integrated communications has enable companies to get closer to their customers than ever before. At the same time, limited in house resources and legacy systems are restricting the advancement of 1to1 customer relationships. A partnership with IL means you have access to a dedicated IT team that is ahead of the curve in this increasingly important area.
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Key barrier
"The boundaries of marketing responsibility are dissolved, and are no longer identical with the marketing department ... a new paradigm is required."
IL Solution
We understand how the new environment works and have built our business for that reason. Looking at your existing systems and database infrastructure, we figure out how to capitalize on the data you have, market it and act on it. Our marketing services team outlines strategic and tactical steps to reach your customers and prospects in each sales channel. It will evolve as testing, measurement and analysis more succinctly identify the habits and traits of your audience.
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Key barrier
"Customers are still treated on a product and not individual basis."
IL Solution
Creative messaging and channel development are based on in-depth consumer analysis. Direct mail, email, interactive – we speak intelligently to customers at each stage of their relationship with you, your product or service. Our creative strategy is designed to impact behavior – to encourage people to act a certain way. We reach them through whatever means works best for them and we market to them based on how they behave.
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